Google Analytics &

Phuket Web Media

A Phuket Web Design & Development Company

Phuket Web Media and Google Analytics. Analytics is Google based software thats sole purpose is to track your website traffic. Tracking will allow you to find who visits your website and from where, what time, what they looked at and how long they were on your sites pages. This enables you or us here at Phuket Web Media to change your website data or content to better suit what the customer is looking at. Google analytics informs the user on how to better target your audience.

Google Analytics is a very useful tool that allows you to track what sources sent visitors to your site and what they did once on it. Keep reading to make the most of Google Analytics.

1. Understand the meaning of bounce rate.

The bounce rate does not exactly tell you how many people leave your website after landing on it but instead how many visitors leave the website without visiting any other pages. For example, in the case of a single page website, you will always have a high bounce rate because the only way to visit a second page is to reload the website!

If Google Analytics tells you your bounce rate is high, you should try to improve your website (or landing page) design, the quality of your traffic sources and your content. Keep people on your site with smart content and quality.

2. Understanding the meaning of session duration on Google Analytics Dashboard.

Google Analytics does not start a stop watch that measures the time users spend on your site. They simply calculate the average session duration based on the difference between the time you entered the first page and the time you entered the last page. It can often be that site visits will display a 0 seconds time on site. This refers to viewers not taking any action after entering the page.

3. Importing Google Analytics goals in AdWords.

Google Analytics allows you to create goals and then import them into AdWords for tracking purposes. The thing is though, the conversions will not show up immediately but can take up to 24 hours to sync. Just remember this when optimizing your account and don’t rush into a decision until you are sure you are considering the correct data.

Google Analytics gives you a lot of data and it is very important to learn how to interpret it in order to improve your website performance. As well as the points above, try to focus on finding the pages that cause the highest exiting rates on your website, the geographic areas with the best customers and the age range and gender that works the best. You can then use this data across several marketing channels!

Read this great article by Kim Lachance Shandrow – a senior writer at Entrepreneur.com